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Vanta Strategies

Who We Are

Vanta Strategies is an Australian consulting collective founded by Jordan Murphy and Jacob McDonagh. Just two operators who’ve spent the last decade fixing broken funnels, rebuilding chaotic systems, and helping growth-stage businesses scale like national brands.

Did you know we didn’t start as consultants?

Our backgrounds include telco, education, fitness, and service companies where revenue depended on systems working every day, not “best guesses” and buzzwords.

Across hundreds of workflows, millions in ad spend, and more data than any sane person should dig through, we kept seeing the same problem:

Great businesses trapped by messy systems, unclear attribution, and leadership overwhelmed by noise.


Vanta exists to solve that - with a blend of:

  • Deep performance marketing experience

  • Full-stack automation & systems design

  • Operational thinking built from real leadership roles

  • A ruthless focus on what actually drives commercial outcomes

What We Bring

End-to-End Expertise: From creative and tracking to CRM logic and reporting - we build the entire funnel, not one piece of it.
Hands-On Systems Thinking: No jargon. No dashboards for the sake of dashboards. Just clarity, truth, and scalable processes.
Education & Data DNA: We’ve operated inside some of Australia’s most complex customer journeys — compliance-heavy, multi-step, and attribution-nightmares. We make them simple.

Meet the Founders

Jordan Murphy

Systems, Automation & Operational Design

Jordan has spent the past decade designing, optimising, and scaling operational systems across Australian education and service businesses. His work span sales, marketing, finance, technology, and full-funnel customer experience.


With a unique blend of technical capability and operational leadership, Jordan specialises in:

  • CRM architecture & automation

  • Data integrity & reporting systems

  • Workflow optimisation

  • High-volume customer journey design

  • Implementation at scale


He turns complexity into clean, reliable, revenue-producing systems.

Jacob McDonagh

Marketing, Attribution & Performance Strategy

Jacob is a full-stack marketer specialising in attribution modelling, performance strategy, and revenue optimisation. He has managed millions in ad spend across Meta, Google, and YouTube - helping brands grow from $10K–$30K/month budgets to $150K+ profitably.


His work focuses on:

  • Multi-platform media strategy

  • Advanced attribution models

  • Creative testing frameworks

  • Marketing analytics & forecasting

  • Scaling revenue without guesswork


Jacob gives founders what they’ve been missing for years: truth in their marketing data.

Our Principles

Clarity over Complexity

We strip away noise and focus on what moves the commercial needle.

Truth in Attribution

Every decision is backed by data - not gut feel or agency guesswork.

Bias to Action

Build fast. Test fast. Improve relentlessly.

Systems before Scale

Growth only matters if it’s sustainable.

FAQ

What size businesses do you work with?

We work with small–mid sized companies who need clarity, systems, and scale.

What problems do you solve?

We fix attribution, tracking, automation, reporting, funnel performance, and operational bottlenecks that stop businesses from scaling.

Do you implement or just advise?

Both. We design the strategy and implement the systems so nothing gets lost in translation.

How long does it take to see results?

Most businesses get clarity within the first week and operational improvements within 30–45 days.

Do you replace my marketing agency?

That's up to you. Many clients keep their agency - we simply give them the structure and attribution they’ve been missing.

Our Team Stats

Depth. Precision. Integrity. Resilience.
We believe growth should be intentional, not accidental. Every system we design has one goal — to make your business stronger, smarter, and more sustainable.

$5M+

Managed Ad Spend

70%

Faster sales cycle after CRM optimisation

90%

of clients gain full attribution clarity within 30 days

10+

Years of Operational and Marketing experience

45%

Funnel efficiency gains after system rebuilds

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